Privacy Policy

Last updated: 8 July 2026

Hailey’s Jewelry House operates this store and website, including all related information, content, features, tools, products, and services to provide you as a customer with a personalized shopping experience (the “Services”). Hailey’s Jewelry House is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal data when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Use and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your data is collected, used, and disclosed as described in this Privacy Policy.

Personal data we collect or process

When we use the term “personal data,” we mean information that identifies or can reasonably be linked to you or another person. Personal data does not include information that is collected anonymously or that has been de-identified so that it cannot identify you or be reasonably linked to you. We may collect or process the following categories of personal data, including inferences drawn from such personal data, depending on how you interact with the Services, where you live, and to the extent permitted or required by applicable law:

• Contact information including name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card numbers, debit card numbers and financial account numbers, payment card information, financial account information, transaction details, payment method information, payment confirmations, and other payment details.
• Account information including username, password, security questions, preferences, and settings.
• Transaction information including the items you view, add to your cart, add to your wishlist, or purchase, return, exchange, or cancel, as well as your past transactions.
• Communications with us including information you provide in your communications with us, for example when you submit a customer support request.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information about your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of personal data

We may collect personal data from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide your personal data to us;
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal data on our behalf;
• From our partners or other third parties.

How we use your personal data

Depending on how you interact with us or which of our Services you use, we may use personal data for the following purposes:

• Providing, personalizing, and improving the Services. We use your personal data to provide the Services, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences and items you are interested in, send you account-related communications, process purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, arrange delivery, facilitate returns and exchanges, enable you to post reviews, and to create a personalized shopping experience for you, for example by recommending products related to your purchases. This may include using your personal data to better tailor and improve the Services.
• Marketing and advertising. We use your personal data for marketing and advertising purposes, for example to send you marketing, advertising, and promotional messages via email, SMS, or post, and to show you online ads for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart and other activity on the Services.
• Security and fraud prevention. We use your personal data to verify your account, to provide a secure payment and shopping experience, to detect, investigate, or take action regarding any fraudulent, unlawful, unsafe, or harmful activity, to protect public safety, and to secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password, or other access details with anyone else.
• Communicating with you. We use your personal data to provide you with customer support, respond to your inquiries, deliver effective services, and maintain our business relationship with you.
• Legal purposes. We use your personal data to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government authorities, to investigate or participate in civil proceedings, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal data

Under certain circumstances, we may disclose your personal data to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include, but are not limited to:

• To Shopify, vendors, and other third parties that perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• To business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your data in accordance with their own privacy notices. Depending on where you live, you may have the right to request that we do not share information about you for the purpose of showing you targeted ads and marketing based on your online activity across different merchants and websites. You can exercise your right to opt out of these uses here.
• When you direct us to or otherwise consent to our disclosing certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations.
• To our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of use or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are provided by Shopify, which collects and processes personal data about your access to and use of the Services in order to provide and improve the Services for you. Information you provide to the Services will be transferred to and shared with Shopify and third parties that may be located in countries other than the country where you reside, for the purpose of providing and improving the Services for you. In order to protect, develop, and improve our business, we also use certain advanced features from Shopify that include data and information obtained from your interactions with our store, other merchants, and Shopify. To be able to provide these enhanced features, Shopify may use personal data collected about your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. For more information about how Shopify uses your personal data and what rights you have, you can visit Shopify’s Consumer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal data here: Link to Shopify’s Privacy Portal.

Processing of your data by Google

We use Google services (Google Ads, Google Analytics, and Google Merchant Center) for ad measurement, web analytics, and ad personalization. Google also processes your data for its own purposes which are not covered by this Privacy Policy. We have no influence over Google’s data processing practices. In this regard, we refer you to Google’s data protection policy:

[Google’s data protection policy]
(https://business.safety.google/privacy/)

Processing of your data by Meta (Facebook and Instagram)

We use Meta’s advertising tools (Facebook Ads and Instagram Ads) to show you personalized advertising on Facebook and Instagram. Meta may also process your data for its own purposes outside the scope of this policy. We refer you to Meta’s privacy notices:

[Meta’s Privacy Policy]
(https://www.facebook.com/privacy/policy)

Processing of your data by Klarna

We use Klarna as a payment service to handle payments by card, invoice, instalments, and Buy Now Pay Later. Klarna processes your payment and identity data in accordance with its own privacy policy and may also carry out credit checks in connection with Klarna payments. 

[Klarna’s data protection page]
(https://www.klarna.com/se/dataskydd/)

Processing of your data by Intercom

We use Intercom to provide customer support and live chat on our website. When you use the chat, Intercom may process your communications and identity data in accordance with its own privacy policy.

[Intercom’s Privacy Policy]
(https://www.intercom.com/legal/privacy)

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies as well as any other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found on those websites. Information you provide in public or semi-public areas, including information you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of those third-party platforms without limitation as to how this information is used by us or by third parties. Our inclusion of such links does not by itself imply any endorsement of the content on such platforms or of their owners or operators, except as stated in the Services.

Children’s data

The Services are not intended for use by children, and we do not knowingly collect any personal data from children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided their personal data to us, you may contact us using the contact details below to request that it be deleted. As of the effective date of this Privacy Policy, we are not aware that we “share” or “sell” (as those terms are defined under applicable law) personal data of individuals under 16 years of age.

Security and storage of your data

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, information you send to us may be insecure in transit. We recommend that you do not use insecure channels to send sensitive or confidential information to us.

How long we store your personal data depends on various factors, such as whether we need the data to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal data. These rights are not absolute, may apply only in certain circumstances, and in some cases we may deny your request in accordance with the law.

• Right of access/information. You may have the right to request access to personal data we hold about you.
• Right to deletion. You may have the right to request that we delete personal data we hold about you.
• Right to rectification. You may have the right to request that we correct inaccurate personal data we hold about you.
• Right to portability. You may have the right to obtain a copy of the personal data we hold about you and request that we transfer it to a third party, under certain circumstances and subject to certain exceptions.
• Right to opt out of sale or sharing for targeted advertising. Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of your personal data or to opt out of the processing of your personal data for purposes that are considered “targeted advertising,” as defined under applicable privacy laws. You can exercise your right to opt out of these uses here. Please note that if you visit our website with the Global Privacy Control opt-out setting enabled, we will, depending on your location, automatically treat this as a request to opt out of processing for the device and browser you use to visit the website. If we can link the device sending the signal to a Shopify account, we will also apply your opt-out request to that account. For more information about Global Privacy Control, visit https://globalprivacycontrol.org/. Apart from Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your browser or device.
• Managing communication preferences. We may send you marketing emails, and you may choose to stop receiving these at any time by using the unsubscribe option shown in our emails to you. If you choose to unsubscribe, we may still send you non-marketing emails, for example about your account or orders you have placed.

You can exercise any of these rights where indicated in the Services or by contacting us using the contact details below. For more information about how Shopify uses your personal data and what rights you have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, in accordance with applicable law. In accordance with applicable laws, you may appoint an authorized agent to make a request on your behalf to exercise your rights. Before we accept such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request within the time required under applicable law.

Complaints

If you have complaints about how we process your personal data, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below or by filing a complaint with your local data protection authority. For EEA countries, you can find a list of competent data protection supervisory authorities here.

International transfers

Please note that we may transfer, store, and process your personal data outside the country where you live.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we will use recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent agreements issued by the relevant competent authority in the United Kingdom, as applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice in accordance with applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call or email us at info@haileysjewelryhouse.com, or contact us at Hailey’s Jewelry House, Box 6324, 102 35 Stockholm, Sweden. In accordance with applicable data protection laws, we are the controller of your personal data.