Push present is the name of a gift given to someone who has just given birth. Not to celebrate a date, but to acknowledge an achievement and the sacrifice behind it. The name is new. The phenomenon is not.

Exactly where the tradition began cannot be determined. Traces can be found in several centuries-old customs from, among other places, Britain, India and Egypt, places where a new mother has long received a gift as thanks. One of the earliest documented examples is from 1811, when Napoleon gave his wife Marie Louise a diamond necklace when their son was born. The term push present is considerably younger, but the gratitude it is based on is the same. What sets the push present apart from any other gift is the connection it carries. It is always linked to the couple’s child, to the day it came into the world, a memory that no other present ever carries in quite the same way.

A diamond bracelet is a perfect push present because it becomes a lasting reminder of one of life’s greatest moments. The diamonds symbolise something enduring and timeless, while the bracelet can be worn throughout life. A piece of jewellery that is also easy to pass down in the family.

A diamond necklace is a perfect push present – a timeless reminder of one of life’s greatest moments, worn close to the heart. Unlike many other pieces of jewelry, it’s easy to choose without knowing an exact size, and it’s a piece that can truly become part of everyday life. Just as natural for daily wear as for special occasions.

Gold earrings are a perfect push present – a timeless piece of jewelry that carries the memory of one of life’s greatest moments. They don’t require a size, are easy to wear, and look just as beautiful for everyday use as for more special occasions. A pair of classic gold earrings can stay with you throughout your life and become a beautiful reminder of the day your family grew by one.

In the end, a push present is about more than the gift itself. It’s a way to acknowledge a major life event and create a memory that lasts long after those first weeks with a new family member.

That’s exactly why jewelry has become a natural choice as a push present. A diamond bracelet, a diamond necklace, or a pair of classic gold earrings can be worn every day and at the same time serve as a reminder of a very special time in life. Some choose a piece that symbolizes the child, others something timeless that can be worn for many years and perhaps one day be passed on to the next generation.